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Even though ringback tone sales have slide a bit, it is still being watched and talked about as the next growth area for mobile music. The first question that arises is who should market and advertise for ringbacks? As a label, you get a percent of the initial sale of the ringback, but the carrier gets a percent as well as a monthly service charge that the label never sees a piece of. The next question asked is who would benefit most to invest in a niche market that isn’t their main source of revenue?The phone carriers make most of their money in voice minutes, and labels still in record sales.