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Kid Rock's latest album has made an attempt at increasing its sales by withholding the individual track downloads of its most recent hit single. By only allowing the purchase of the full album on iTunes and other online digital music services, Atlantic Records have found some success in driving up the sales of the album. The real question is if this is only a special case, or if it can be replicated. Atlantic seems intent on giving it another go with pulling Estelle's latest single off individual track downloads, and possibly doing the same with Buckcherry. Other record execs disagree, saying the consumers have spoken and they want single tracks. They also believe it gives the impression of there being only one good song on an album. Kid Rock's case may also be an anomaly. On illegal P2P services, it has been shown that the full album has downloaded surprisingly well in comparison to the single. So even if users have the ability to just get the single for free, they have chosen the full album. Therefore this could be more of a case of people liking the entire album rather than success from pulling the single off of iTunes.