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Jingles have made a comeback to the forefront of many advertising campaigns today. Wrigley had recently commissioned Ne-Yo, Chris Brown, and Julianne Hough to remix its jingles for Big Red, Double Mint, and Juicy Fruit, respectively. Julian Casablancas of the Strokes, Pharrell of the Neptunes, and Santogold recently wrote a song called "My Drive Thru" for a Converse advertising campaign, even though that song was not a jingle. McDonalds recently held a contest to remix its famous "all beef patties" jingle from the 1970s. It is a new expression of the jingles, since they had gone out of style in advertisements some years ago, and have since been replaced by more standard music with a catch phrase line at the end, such as Kay Jeweler's "Every kiss begins with K" or "Come and get your love" from Alltel. Some think the jingle is making a comeback because it originally came up when times were "better," according to some. "Jingles" is a television show to be aired in CBS with judges, including Kiss' Gene Simmons. It will give contestants a chance to write jingles for actual products and a $100,000 prize.