Internet Innovator: TopSpin
Page: 19,
Date: 06/28/2008
Full Text:
TopSpin is a new company emerging with an online service that looks to revolutionize the way bands manage themselves and become noticed. TopSpin Manager is a website with several technological tools that are perfect for up-and-coming artists to manage their careers with. The idea is that artists can use these tools on their own website to improve their careers and abilities to increase their fanbase and get noticed. The site includes:
- A content management system that hosts music, photos, video, etc and a rights management interface that allows the artist to decide how their music will be made available. Includes a commerce engine to take care of sales and orders with abilities to set prices and usages (some songs can be given away, expire of set period of time, or only made available to fan club members).
- Fan management system that collects emails and organizes demographic information on fans like age, location, how many times music or video is streamed, sales history, music sharing, etc.
- Product creation tool that lets artists develop their our content like membership subcriptions, ticket and track products, email offers, and other ways to offer their catalog to fans.
- Reporting feature that tracks site visits, song streams and downloads with user detail all with customized charts.
