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Each week, Apple's iTunes store gives away a free download. This track is typically from a little known artist that caught the fancy of the staff and is looking to get some exposure. But when Jazmine Sullivan's new single was featured on Sept. 2 the main difference was that it's already a prominent fixture on the charts. So why give away a hit single? J Records execs see the promotional value of this exposure as outweighing the loss in sales for the week. They are hoping it will bolster sales of her forthcoming album. The iTunes store Single of the Week has also featured tracks from Duffy and Raheem DeVaughn, two other prominent artists. These artists and others in the past have seen significant increases in their album sales during and after the single has been posted for free download on iTunes. The store provides great visibility for the song and exposure to a much broader and diverse audience.