Free Fighters: Pennywise
Page: 17,
Date: 06/28/2008
Full Text:
The band Pennywise originally went to MySpace Records to capitalize on the site's social networking abilities. They were then given the opportunity to give away the band's upcoming album for free with support coming from mobile billing and music delivery service Textango. The band took the chance and it worked out extremely well. Of the 630,000 people who have signed up for Textango and received the promo code for the album, 400,000 of them downloaded it. This is the same number of people who purchased Pennywise's best-selling album to date, 1997's "Full Circle." The new album also boasts their highest-charted single in their career. Their live show guarantees reportedly increased by 20% and their merchandise sales have boosted, as well.
