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Nikki Sixx, Motely Crue bassist, was just named the new record label president for Eleven Seven Records. The label is hoping to utilize his rock acumen, marketing and imaging skills, and patience in order to tap into a wider range of outlets to further the success of the company. Eleven Seven had some recent success with Buckcherry's album going platinum. The label's philosophy on marketing is pumping their bands through as many pipes as possible and letting it gains its momentum, a pull rather than push method. Sixx looks to bring back rock bands that tour, play their own instruments, and write their own songs back into the forefront of the music industry.