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Arenas and theaters in most small to midsize touring markets are in need of keeping their buildings filled with content. Venue Coalition is a consortium of arenas and theaters that work to keep its member's buildings under the radar of agents, promoters, and other content providers. It was created in 2006 by Neil Diamond tour producer, Jeff Apregan. Capacities of VC's buildings range from 23,500 to 4,684 seats. They help bring opportunities to these secondary markets that would not usually be considered for such tours, shows, and events. Information sharing is key in what VC provides to agents and promoters. VC provides a routing grid as well as historical and technical data for each venue. They are about identifying who's working, when, where, how much, who the decision-maker is and what the odds are of them coming to their facilities.