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Best Buy is a retailer that in the 90’s was thought to be hurting the music industry, but today it is a whole different story. Best Buy is standing as one of the best retailers for physical product, and with them taking over Napster they now have the chance to make waves online to strengthen their online sales. Best Buy is a company that is trusted by the industry and is working closely with them to keep that trust. Best Buy has decided to price all their CD’s at $9.99 at three different locations to prove to the industry that it is the best way to go. The great part about it is that they are willing to take a hit themselves if need be to show the industry its point of view. Over all, Best Buy is a company that still stocks great music and buys product to best fit its consumers in each market that its stores are in. They also have great marketing strategies, and even though some areas of their business may not be the strongest they still are at the top of the list always making improvements and communicating with industry leaders to provide consumers with what they are looking for at the price the are willing to pay and can afford.