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Booklets with art and lyrics came with CDs to help bring fans closer to the artist, but when digital downloads came on the market there was no longer any of that. It was just the music until now. iPhone has a new application out that allows artists to have interactive booklets that fans with the phone can access. This is a great step up from the PDF that some labels used with downloads on iTunes. This new way to connect with fans is a great leap forward, but it is an expensive way that labels can go and because of this they have to be very selective with what artists they choose to use the new application with. There are only 7 million iPhones being used so labels have to figure out what demographic has the phones and match their artists to that. Fall Out Boy’s is one of the first to try and use an application like this, and many are sure to follow. Pink, Snow Patrol, and David Cook are three examples of other artists that have released applications on the iPhone that are interactive and similar to what Fall Out Boy’s have done to this point. This new application with its features could help attract more people to digital music.