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Ticketmaster is making deals with artists to promote its TicketExchange service this summer. This ticketing system is for fan-to-fan reselling as well as the sale of premium seats to concerts where consumers can choose specific seats. The 8% of tickets that artists are usually given to sell to their fans through their own website or fan club are being sold on TicketExchange instead. This isn't a case of Ticketmaster buying and reselling tickets for an extra profit for itself and the artist, but rather a way to help the artists gain "market price" for the original sale of some of their tickets. It is somewhat of a sponsorship built around the tours.