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When the Bonnaroo festival was first announced in 2002, only local media and jam band obsessives cared enough to press organizers for lineup details. By it’s third year, anyone in the business with any leverage at all were hounding their friends at Bonnaroo for the inside scoop. Today, facing it’s 9th year, Bonnaroo has taken matters into their own hands when it comes to revealing this years line-up, by revealing the line-up February 9th for the festival set to take place June 10-13. Traffic on Bonnaroo.com skyrocket 1000% from announcement day the previous year, spelling good news for producers at Superfly Presents and AC Entertainment. Superfly President Jonathan Mayers says although he’s always uptight, he’s not bothered anymore by the projected Bonnaroo bills, he says “Let people spread rumors, let people debate. Just be glad people care.” Bonnaroo is steadily progressing towards and era where they could sell out tickets to the festival without a single artist being announced. They want it to be that way because they want people to be excited, not about seeing a particular artist but about going to Bonnaroo, and they are dedicated to building trust with their audience that no matter the line-up they will deliver a great experience.