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Facebook has once again denied rumors of its intention to launch a music service. This leaves record labels and artists struggling to figure out how to take advantage of the world's most popular social network. Despite the absence of an official music service there is still opportunity for those capable of thinking out of the box. Facebook reported that it has nearly half a million apps, used by 70% of its users on a monthly basis. Games are the most popular category and users have shown a willingness to pay for associated content. With this in mind record labels should view Facebook as important a platform for music applications as the iPhone. U.K based theBizmo is the first company to attempt to capitalize with their music related game "Hit or Not". Players set up a virtual record company and rate and recommend real songs by real artists. Those who are able to predict the tracks that become popular are compensated with points and virtual cash. There is no reason individual labels cannot create a similar type of A&R game for their acts. Additionally games based on individual artists similar to the successful "I Am T-Pain app for iPhone could prove to be lucrative in the future.