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Music and fashion share an illustrious history together, it's relationship is important but the tricks of the trade remain mysterious. These segments seek out expert advice on how to make the crossover.
How to Get a Fragrance Licensing Deal: The most important thing for launching your own fragrance as an artist is to know your fan base, and have a strong demographic that you can hone in on when developing the scent. Value your brand equity, it's something you can't entrust to just anyone so make sure the fragrance house really understands your brand and your fan base. Lastly of course comes promotion, just because you are a successful artist doesn't mean your fragrance will succeed, you will have to put some marketing dollars into getting the name of your new fragrance out there for it to have a shot at success.
How to Grow a Brand: Strategy is as important when you are releasing a new product as it is when you are releasing a new album, so for Gwen Stefani starting her L.A.M.B. brand with apparel then slowly branching out to handbags, shoes and fragrance is was good way to achieve growth without overextending herself. It's also a good idea to remember that the integrity of your brand and products should be more important than growing the brand. As an artist it's of great importance to stay in creative control.
How to Launch Your Own Fashion Line: If as an artist you want to launch your own fashion line, it's pretty important to have a real interest in fashion itself, not just growing your brand. Don't necessarily follow trends, make clothes you like, if neon is big but you hate it, put out a line in rich jewel tones, or whatever really grabs you. People respond well to products they can't get just anywhere, don't try to start a fashion empire, but keep your clothes personal, and your items "limited-edition", it will make fans who do buy into your product line feel really special.
How to Get Your Music Played on The Runway: Musicians often work with designers in order to get outfitted for special events, and usually designers that agree to work with artists like the artist's music too, it's a great way to make connections and a win-win for both the artist and designer for the artist's music to be played at the designers fashion shows as well as for the designer's clothes to be work at artist's live music shows and other public appearances. Pitching relevant tracks is also important, be familiar with what genre of music a designer normally plays at their shows.
How to Get a Synch in a Fashion TV Show: Give options when you're submitting music for consideration for placement in a TV Show, include a track with and without vocals, often times instrumental tracks are used where there is dialogue going on. Getting to know independent music supervisors and music supervisors at networks is also a great foot in the door to having one of your songs placed. Watch shows you think your music could be placed in and follow the trends, that way you'll know what the networks want, and if they want your music!

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Dr. Pepper made an announcement at the beginning of the year stating that if Guns N’ Roses put out its long awaited CD by the end of 2008 it would give each American a free soda. When “Chinese Democracy” was released to the public on November 23rd, Dr. Pepper was unable to keep its promise. The website was unable to handle all the traffic that it received and now people are wondering what it will mean for the band and the soda company. Even though Guns N’ Roses did not have an agreement to do this together, and the band itself was completely out of the promotion certain people are asking if this will reflect badly on the band a hurt music sales. While this is not the first time that a companies site has not been able to handle user traffic it does not look too good that Dr. Pepper made a pitch to the public that it could not back up. There are some who say this will not hurt either the band or the soda brand, but others are questioning that. Dr. Pepper has not made a statement yet to Billboard, but at the present time there could be a chance that they may try and keep its side of the bargain.

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Jingles have made a comeback to the forefront of many advertising campaigns today. Wrigley had recently commissioned Ne-Yo, Chris Brown, and Julianne Hough to remix its jingles for Big Red, Double Mint, and Juicy Fruit, respectively. Julian Casablancas of the Strokes, Pharrell of the Neptunes, and Santogold recently wrote a song called "My Drive Thru" for a Converse advertising campaign, even though that song was not a jingle. McDonalds recently held a contest to remix its famous "all beef patties" jingle from the 1970s. It is a new expression of the jingles, since they had gone out of style in advertisements some years ago, and have since been replaced by more standard music with a catch phrase line at the end, such as Kay Jeweler's "Every kiss begins with K" or "Come and get your love" from Alltel. Some think the jingle is making a comeback because it originally came up when times were "better," according to some. "Jingles" is a television show to be aired in CBS with judges, including Kiss' Gene Simmons. It will give contestants a chance to write jingles for actual products and a $100,000 prize.

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Many labels and publishers are going with branded CDs to expose their music to audiences. They can approach a particular outlet, like Hello Kitty or Lancome, with a certain demographic of customer an create a compilation CD filled with songs specifically picked for that target market. For Hello Kitty, having the product closer to toys and in the same store is important. Parents may not think twice about picking up the CD if it is already in the store they are shopping in, rather than having to go to a CD store. Wal-Mart has done a similar practice with their "Soundcheck" series, where artists would play short sets and Wal-Mart would release them on CDs in their stores, sometimes packaging them with "official" releases. The labels and publishers are trying to find any non-traditional way to get their music noticed, and are realizing the power that retailers have in exposing the music.

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As recorded music sales slip for the business and advertisers find their markets to be fragmented over new media platforms, it's easy to see why both are looking to co-brand in new campaigns. Marketers see using music as a way to reach consumers with a deeper ring that is not forced or contrived. Sara Bareilles' success within the Rhapsody spot along with The Shins and McDonalds, Santogold and Bud Light, and many more have shown a change in how it is easier to pair artists with brands in a day where people are just looking to make things work. Toyota, Red Bull, Barcardi, and Procter & Gamble have marketed, financed, and released music as part of branding campaigns. The next step happened when Reckitt Benchiser's agency of record Euro RSCG acquired a majority stake in an independent record label, the:Hours, with a distribution agreement with Universal Music. The:Hours' goal is to create a large, commercial friendly catalog through signings to be used for many campaigns. The company will continue to work through other labels and publishers, as well.