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The power of mobile platforms in music is expected to reach new heights this year, spelling a big change when it comes to approaching A&R. In order to improve music sales artists and labels need to think about offering digital bundling of artists' work. Sharing music, which as always seemed like an industry threat, may be a big key to future sales as social networking tools become a big part of how people share and talk about music they like. The mobile music experience has been in development for the past few years, including mobile music in automobiles, which if executed correctly may become the main way consumers access and purchase new music. A&R needs to step up and change with the times because content delivery is becoming more and more cross-platform. Artists also need to be sure to have a team behind them that is not only technologically savvy, but understands both old and new media and how to optimize traditional media into a mobile format. New companies popping up everywhere are showing they understand the benefits of cross-platform media. One of these, Tunewiki, has shown that exploiting lyrics through their "Lyrics Legend" is a way to grow revenue. The music and management companies that most quickly understand how to make innovated bundled content will reap the rewards that cross-platform mobile content promises for the future of the music business.