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Getting in the Game: The Rock Band Network provide...

By now, you’ve probably played Rock Band, the music based video game in...

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Direct To Fan: Offer, Focus & Acquisition: M...

Direct To Fan: Offer, Focus & Acquisition:  Marketing By Example

Anyone that has been following music business trends for the past few years is...

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Live Nation: Concert Subscriptions

Live Nation has put considerable effort behind creative promotions, hoping to...

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The Record Industry: An Orrery of Errors

The Record Industry: An Orrery of Errors

A review of Steve Knopper’s Appetite for Self-Destruction: The Spectacular...

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Universal and Virgin Launch New Subscription Model

Universal and Virgin Launch New Subscription Model

This June, Universal Music Group (UMG) announced it would be pairing with...

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Untangling Michael Jackson’s Finances

Untangling Michael Jackson’s Finances

Shock and grief were expressed by many this June as the world lost one of its...

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Ticketmaster Fights the Secondary Market with Pape...

Ticketmaster Fights the Secondary Market with Paperless Ticketing

In preparation for a highly anticipated fall 2009 tour, Ticketmaster...

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Strengthening Brand Identity Through Music

In a decade of declining record sales, only the most enterprising artists...

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Social Media and the Marketing Mix

This article addresses the effective use of social media marketing. It...

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Google China and the Future of Intellectual Proper...

Google China and the Future of Intellectual Property

The world stands at the precipice of a Chinese century. As has appeared...

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Anti-Piracy’s Avant-Garde

A recent law passed by the French Lower House brings the promise of...

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Buzzword: Choruss

Over the past year, Jim Griffin has been working on a collective licensing...

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