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Coca-Cola and Music: A Case Study

Coca-Cola and Music: A Case Study

Coca-Cola is taking giant steps in developing countries to harness the loyalty...

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Desert Trip’s Multiplier Effects

Desert Trip’s Multiplier Effects

The Desert Trip music festival at the Empire Polo Club in Coachella Valley,...

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Exclusivity and Its Limits

Exclusivity and Its Limits

Major labels are pushing for the end of exclusive deals with streaming...