Spotify began as a Swedish online music streaming application that launched in Europe in October 2008. By integrating years of technology advances into their product,…
Both European and American regulators have approved the $1.9 billion purchase of EMI by Universal. The deal was closed after months of heated debate about…
Linking brands with music through advertisements or sponsorship of artists is hardly new. With Experiential Branding, however, a brand is supposed to become both a…
Peregrination, defined as travel from one place to another especially on foot, is often associated with a religious experience. Not so the South by…