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Coca-Cola and Music: A Case Study

Coca-Cola and Music: A Case Study

Coca-Cola is taking giant steps in developing countries to harness the loyalty of teenagers to its brand. The company, which has a long history of integrating popular music into its product lifestyle, is now making music the tool of choice (sic) “to refresh the world” and “inspire moments...

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2016 in Review

2016 in Review

New developments marked the US music business in 2016, There was welcome growth in recorded music sales driven by more streams and streaming services. Still, payments continued to be lost to Google’s YouTube, much to the chagrin of artists and the labels. In a first, there were more incentives...

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Cinematic Games and Music Licensing

Cinematic Games and Music Licensing

Thought-through, grand, dramatic, and extensive compositions created from...

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Desert Trip’s Multiplier Effects

Desert Trip’s Multiplier Effects

The Desert Trip music festival at the Empire Polo Club in Coachella Valley,...

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A Farewell to Chuck Berry

A Farewell to Chuck Berry

John Lennon once said, “If you tried to give rock and roll another name, you...

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Songwriters vs. the DOJ

Songwriters vs. the DOJ

Federal law governs the licensing of music and songwriter collections. In...

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Exclusivity and Its Limits

Exclusivity and Its Limits

Major labels are pushing for the end of exclusive deals with streaming...

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Sponsorship Lift Off

Sponsorship Lift Off

Not too long ago, recorded music sales were a dependable source of income for...

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